After Daimler announced that it is killing off its failed Maybach brand to concentrate on the next Mercedes-Benz S-Class, Bentley immediately started eyeing up Maybach's customers such as music singer/producer Jay-Z (who, incidentally, destroyed one in a video), King of Spain Juan Carlos, Russian billionaire Roman Abramovich and the Sultan of Brunei.
“The withdrawal of Maybach is a business opportunity for us and we’re going to use it," Bentley CEO Wolfgang Duerheimer told Reuters during the Detroit Motor Show
Duerheimer added that he would invite current Maybach owners for VIP tours in Bentley’s Crewe factory as he wants to create “a specific welcome zone” inside the brand.
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